Explore the rich culinary heritage of Japan's Chubu region with guided food and sake tasting tours, savoring local specialties and artisanal brews.
Japan's Chubu region, often called the "heart of Japan," is a treasure trove of diverse landscapes and deep-rooted traditions. Beyond its iconic mountains, including the Japanese Alps and Mount Fuji, lies a culinary scene that perfectly mirrors its geographical richness. Here, ancient agricultural practices meet modern innovation, resulting in a distinct and robust food culture. From the fertile plains producing premium rice to the clear mountain waters essential for crafting exquisite sake, the ingredients are as pure as the environment. Chubu Food and Sake Tasting tours offer an immersive dive into this gastronomic landscape. These experiences are designed for travelers who wish to go beyond the typical tourist trail and connect with the authentic flavors of cities like Kanazawa, Takayama, and Nagoya, as well as the surrounding rural areas. Imagine exploring bustling local markets brimming with regional produce, understanding the meticulous process behind sake brewing from master craftsmen, and indulging in multi-course meals that highlight seasonal ingredients and time-honored cooking techniques. These are not just meals; they are introductions to the history, culture, and people behind Chubu's celebrated dishes and beverages. Whether you're a seasoned food enthusiast or simply curious about Japanese cuisine, these guided tours provide an accessible and insightful way to discover what makes Chubu's food and sake so special. You'll learn about local delicacies, understand the nuances of different sake varieties, and often have the chance to interact directly with local producers and chefs. It's an opportunity to truly taste the essence of this magnificent region, one delicious bite and sip at a time.
Discover our top picks for chubu food and sake tasting in Chubu

Taste Kanazawa’s Local Delicacies Try fresh sushi, croquettes, and other seasonal street foods at Omicho Market — known as “Kanazawa’s Kitchen.” Explore the Traditional Geisha District Wander through the charming Higashi Chaya with its wooden teahouses, gold-leaf shops, and cozy sake bars. Perfect Photo Opportunities Capture Instagram-worthy shots in hidden alleys and at scenic spots only locals know. ️ Friendly Local Guide Your guide will share fun stories about Kanazawa’s culture and daily life — easy to understand even if English isn’t your first language! ✨ Small Group Experience Enjoy a relaxed and personal tour with plenty of time to eat, chat, and explore at your own pace.

Freshly prepared Japanese food is waiting for you. Enjoy the rich flavors of Japanese sake while tasting the harmony of Japanese cuisine and rice wine. Learn about the process of making sake and the connection between sake and Japanese people. The fragrance of sake is classified into four categories, each of which will be carefully explained. Learn about which dishes pair well with which kinds of sake. We will also teach you how to order (in Japanese) at a Japanese style pub. Make no mistake. You too will surely be called a connoisseur.

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millenuim, sake was produced by shrines and temples all over the country. Even now, it is one of the primary offerings to the Shinto gods. Become a part of this rich tradition by tasting the elixir of the Japanese gods in the heart of a Shinto shrine. Learn firsthand the deliciousness of Niigata sake amidst the serene ambiance where tranquility and the essence of the divine converge.

Kubota Liquor Store is a long-established liquor store that was founded in 1914 (Taisho 3), and is the first place you should visit if you want to buy Fukui's local sake in Sabae. Here guests will get to taste locally made sakes in special lacquered glasses. Guests can try junmai sake, daiginjo sake, or both depending on the plan. Glasses for junmai sake have a wide opening so that you can enjoy the full flavor of junmai sake, whereas glasses for daiginjo sake have a slightly narrower opening to trap the aroma and has depth to its shape which is its characteristic. This experience is perfect for those who love sake as they will get in try local sake in a unique way.

Guests will journey deep into the hidden region of Nagano known as Akiyamago, a remote mountain valley rich in natural beauty and cultural heritage. Here, they’ll soak in one of the wildest open-air hot springs in Nagano, where the healing waters bubble up directly from the riverbed — a rare and unforgettable experience. Important Note: The outdoor hot spring may be unavailable during bad weather if the river overflows. In that case, we’ll visit a local indoor onsen instead. The tour also includes a taste of tradition with a hearty bear meat hot pot lunch, called "Kumanabe", a local specialty passed down through generations. On the way back to Iiyama Station, we’ll stop by a local sake brewery, where guests can enjoy tasting some of Nagano’s finest rice wine. Akiyamago is usually closed off in winter due to extreme snowfall that even surpasses ski resorts, but we operate guided car tours to this remote area.

Embark on a journey through Toyama, where cultural allure meets sensory delight. Begin with a visit to Shimakawa Candy Store, a testament to the art of traditional confectionery, and delve into history at the venerable Ikedayaya-Yasubee Merchant Shop. Wander through the historic geisha district, a testament to time-honored traditions. Relish in an exquisite Kaiseki dinner, featuring the finest seafood from Toyama Bay, elegantly paired with premium local sake. The evening reaches its zenith with the resonant melodies of Etchu Owara and Kokiriko, traditional folk songs, performed at the esteemed Ryotei Kagaya. This experience offers a profound immersion into the heart of Toyama’s heritage. Secure your participation in this remarkable journey and weave yourself into the rich cultural fabric of this historic city.

Gain a deeper appreciation for the beauty of Japanese tradition as you journey through Inami, a town that's practically a museum of wood sculptures. You'll visit historic Zuisenji Temple and stop by a carver's studio. You'll carve your own wooden sake cup with real tools under the guidance of a master—an experience like no other. You'll savor a fine Japanese lunch in a traditional home and tour the earthen brewhouse of the Wakakoma Sake Brewery, where you'll have a chance to sample local sake in the wooden cup you created. With an English-speaking guide-interpreter to accompany you every step of the way, you can enjoy your journey with peace of mind. Inquire about an experience today.

Discover Handa, a hidden gem in Aichi—just 30 minutes from Chubu Centrair Airport by car and 40 minutes from Nagoya by train or car. Known for its rich fermentation culture, Handa offers an authentic alternative to Japan’s crowded tourist spots. Your tour begins along the historic Handa Canal, lined with traditional black-walled storehouses reflecting the city’s history. Next, step inside a preserved traditional residence. Here, you’ll taste five types of vinegar and learn what makes each one unique. After the tasting, browse local miso, soy sauce, and other aged Japanese seasonings known for their rich UMAMI—ideal as gifts. To finish, enjoy a stroll through Handa’s streets, with stops such as a sake museum and local wagashi shops. This mix of flavor, history, and scenery makes Handa a memorable destination for food lovers. *This tour is operated in collaboration with Handa Tourist Association. *Please inform us in advance if you have any food allergies or dietary restrictions.

Niigata is one of the leading centers of food culture in Japan. While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you walk through the Furumachi district of Niigata, which renowned as much as Gion in Kyoto and Shinbashi in Tokyo for it’s Geisha. You can not only enjoy the delicious Japanese food, but also interact with locals! Meeting Niigata residents is an experience you are unlikely to quickly forget. As you stroll through the streets, go into any restaurant that strikes your fancy! Your local guide will make restaurant recommendations and help you order in traditional Japanese restaurants. ・You can enjoy wonderful food and local sake of Niigata.(Beer, wine, and alcoholic/Non-alcoholic beverage are also available.) ・As you move between Japanese pubs, experience the charming Niigata streets. ・If you are lucky, you may event pass a Geisha!

Experience the differences in water, the fundamental ingredient of Japanese sake. An interactive plan with the sake brewery staff. A special explanation of the sake brewing process will be provided.

Okazaki, the second largest city in Aichi Prefecture, has a long history and you can enjoy traditional buildings and food. It is also a recommended place for sightseeing because of its convenience. Make fun memories with the guide staff.

Discover Toyama's vibrant nightlife on this guided bar-hopping tour that introduces you to the city's authentic dining and drinking culture. Designed for travelers seeking a local experience, this tour takes you to small izakayas and neighborhood bars where residents unwind after work. Start at a convenient location near Toyama Station or in the Sogawa district, then enjoy two unique venues with a set allowance for food and drinks included. Engage with local ingredients, seasonal dishes, and customs as your guide shares insights into Toyama's social dynamics. This is more than just a night out; it’s a genuine connection to Toyama's culture and community. - Guided tour focusing on Toyama’s local nightlife and dining culture - Visit two unique venues, including izakayas and neighborhood bars - Set food and drink allowance included for a hassle-free experience - Choose your meeting point for convenience: Toyama Station or Sogawa district

Delve into the rich flavors of Japanese sake with this private tasting experience at the renowned NOGUCHI NAOHIKO Sake Institute. Set in the tranquil TOUAN tasting room, this 3.5-hour journey offers a unique blend of sake tasting and culinary delights. Sample five limited-edition sakes paired with carefully selected snacks while enjoying the serene scenery reminiscent of a traditional tea room. An English-speaking guide will accompany you, ensuring a personalized experience. Ideal for sake enthusiasts and those seeking a unique cultural outing in Japan. - Private tasting experience in a serene tea room atmosphere - Sample five exclusive limited edition sakes - English-speaking guide and private transportation included - Minimum of 2 participants required for the tour to operate

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake making rarely experienced, even by locals. Hosted by a WSET Level 3–certified brewery guide, you’ll craft your own personalized sake blend. Finish your bottle by painting a kanji character on the label that reflects your blend’s personality. Take home a one-of-a-kind bottle created by you. Creative, immersive, and unforgettable.

Explore the vibrant nightlife of Ōgaki, a city rich in history and culinary traditions, on this guided bar-hopping tour. With a knowledgeable local guide, visit two unique establishments that highlight Ōgaki’s culinary identity, sampling local dishes and drinks while uncovering the stories behind the city’s heritage. Enjoy ¥3,000 worth of food and drinks included in the tour price, allowing you to relax and immerse yourself in the flavors of this proud castle town. Experience a blend of cozy izakayas and lively bars, mingling with locals as you connect through the shared love of food and community. - Guided evening tour through the historic streets of Ōgaki - Enjoy ¥3,000 of food and drinks at two selected venues - Sample local delicacies and creative cocktails while mingling with locals - Discover the rich history and culture of Ōgaki from your local guide
Experience the true taste of Chubu, from fresh seafood to mountain vegetables and locally brewed sake.
Chubu's varied geography translates into a wide array of unique culinary specialties and sake styles.
Learn about the intricate art of sake brewing from local breweries and sample premium varieties.
Gain a deeper understanding of Japanese food culture and traditions through guided explanations and interactions.
Discover popular local eateries and lesser-known establishments favored by residents.
Combine savory dishes with refined sake, offering a comprehensive taste of the region.
These tours often begin at vibrant local markets like Omicho Market in Kanazawa or Yawata Market in Nagoya. You'll navigate stalls filled with fresh produce, seafood, and local snacks, with opportunities to sample street food favorites and learn about regional ingredients.
Focusing on Japan's national drink, these tours take you to traditional sake breweries, particularly in areas known for their pure water, such as Takayama or Niigata (adjacent to Chubu). You'll witness the brewing process and sample a range of sakes, learning to discern their distinct profiles.
For a more comprehensive culinary immersion, these tours often include multi-course meals at select restaurants. This can range from traditional Kaiseki dining to regional specialties like Hida beef or Miso Katsu, providing a deep dive into Chubu's refined cuisine.
While less common for 'tasting' focus, some tours incorporate a hands-on element. You might learn to prepare a local dish or craft a regional specialty, followed by enjoying your creations, often complemented by sake.
Most Chubu food and sake tasting tours typically last between 3 to 4 hours, allowing ample time for exploration, tasting, and learning without feeling rushed.
Chubu experiences distinct seasons. Summers can be hot and humid, while winters are cold with snow in mountainous areas. Tours often involve walking, so dress appropriately for the weather and comfortable footwear is essential.
To ensure an intimate and engaging experience, tours usually operate in small groups, typically ranging from 4 to 12 participants. This allows for better interaction with guides and local vendors.
Tours generally include guided commentary, tastings at various locations (market stalls, restaurants, breweries), and sometimes a full meal or specific dishes. The number and type of tastings vary by tour. Alcohol consumption is usually limited to participants aged 20 and above.
Meeting points are usually in easily accessible, central locations within cities, such as near train stations, prominent landmarks, or at the entrance of a market or tour starting point. Specific details are provided upon booking.
While most tastings and food items are included, it's advisable to carry some cash for personal purchases, souvenirs, or additional drinks beyond what's specified in the tour itinerary. Tipping is not customary in Japan.
Book in advance, especially during peak travel seasons (spring cherry blossoms, autumn foliage) as popular tours fill up quickly.
Inform your tour operator about any dietary restrictions or allergies well in advance to ensure they can make suitable arrangements.
Wear comfortable walking shoes, as you'll be on your feet for much of the tour, exploring markets and walking between venues.
Bring a portable charger for your phone; you'll likely be taking many photos of delicious food and scenic locations.
Learn a few basic Japanese phrases for politeness, like 'Arigato gozaimasu' (thank you very much) and 'Sumimasen' (excuse me/sorry).
Be open to trying new flavors and textures; the beauty of these tours is discovering the unexpected delights of Chubu cuisine.
Check the tour's cancellation policy and make sure you understand it before booking, especially if your travel plans are subject to change.
Consider purchasing travel insurance that covers activities like food tours, just in case of unforeseen circumstances.
A: You can expect a wonderful variety! Chubu is known for its fresh seafood (especially around the coast), regional specialties like Hida beef in Takayama, Miso Katsu in Nagoya, and delicious local vegetables. Many tours also focus on sake, which is a huge part of the region's culinary identity.
A: While Chubu cuisine often features fish and meat, many tour operators are accommodating. It's crucial to communicate any dietary needs, including vegetarian or vegan requirements, when booking. Some tours might offer specific vegetarian menus or alternative tastings.
A: Sake tasting portions are typically generous but balanced, allowing you to sample several varieties without overindulging. The focus is on appreciating the different flavors and brewing styles, rather than quantity. You'll usually have between 3 to 5 different sakes.
A: The guides are knowledgeable and understand that not everyone enjoys every flavor. If you find something you don't particularly care for, you can politely refrain from finishing it. The focus is on experiencing and learning, not on forcing consumption.
A: Most food and sake tours in popular Chubu destinations like Kanazawa, Takayama, and Nagoya are offered in English, catering to international visitors. Always check the tour description to confirm the language of the guide.
A: While children can usually join the food portions of the tour, they will not be able to participate in sake tastings due to legal drinking age restrictions (20 in Japan). Some tours may offer alternative non-alcoholic drinks for younger participants.
A: Meeting points are usually in central, easily accessible locations. The booking confirmation will provide precise directions, often including public transport options. It's always a good idea to arrive a few minutes early to locate the meeting spot.
A: Besides comfortable shoes, bring an appetite! Also, carry some cash for potential souvenirs or additional purchases. A camera or smartphone for photos is a must. An open mind is perhaps the most important item to pack.
Experience the majestic Japanese Alps and rich samurai history in Chubu.
Discover ancient villages like Shirakawa-go, nestled in picturesque mountain valleys.
Enjoy diverse outdoor adventures, from skiing in winter to hiking in summer.
Immerse yourself in traditional crafts and the birthplace of the samurai spirit.
Savor regional delicacies and unique local sake found only in this central region.
Explore the heart of Japan, blending natural beauty with profound cultural heritage.
Chubu experiences distinct seasons. Summers are warm and humid, especially in the lower elevations, while the Japanese Alps offer cooler temperatures. Autumn brings stunning foliage to the mountains and crisp air. Winters are cold with heavy snowfall, particularly in the Alps, making it ideal for winter sports. Spring offers pleasant temperatures and cherry blossoms, though they can vary by altitude.
The best months to visit Chubu are typically April to May for pleasant spring weather and blooming flowers, and October to November for vibrant autumn colors and comfortable hiking conditions.
Peak season in Chubu often coincides with the spring cherry blossom period (late March to early April) and the summer holidays (July to August), along with the autumn foliage season (October to early November). Expect larger crowds and higher accommodation prices during these times.
The off-season generally falls during the winter months (December to February, excluding ski resorts) and early spring (March). While some areas might have limited access due to snow, you'll find fewer tourists and potentially lower prices, offering a more tranquil experience.
Explore comprehensive guides to plan your perfect trip, including food tours, cultural experiences, and more.
Discover the majestic Japanese Alps through guided hiking tours in the Chubu region, offering diverse landscapes from alpine peaks to serene valleys.
Immerse yourself in Kanazawa's exquisite artistry, from gold leaf to samurai traditions, with curated cultural and craft experiences.
Step back in time on guided walks through Chubu, Japan, delving into the era of the samurai, their castles, and enduring legacies.
Discover the UNESCO World Heritage village of Shirakawa-go on expertly guided tours from the Chubu region, offering a glimpse into traditional Japanese rural life.
Discover the beautifully preserved streets and traditional crafts of Takayama Old Town with expertly guided exploration tours.
Getting around Chubu is best managed with a combination of Japan's efficient rail network and local buses. The Shinkansen (bullet train) connects major cities like Nagoya and Kanazawa. For scenic routes and accessing mountain areas, local trains and the iconic 'wide-view' scenic trains are excellent choices. Buses are essential for reaching smaller villages like Shirakawa-go and exploring national parks such as Kamikochi. Consider purchasing a regional rail pass if you plan extensive travel within Chubu to save on costs. Renting a car can offer flexibility for remote exploration, but be prepared for mountain roads.
Rent a car for maximum flexibility and explore at your own pace on Expedia USA.
Find the perfect accommodation for your Chubu adventure. From luxury resorts to cozy hotels, we've got you covered.
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