Savor the freshest catch and finest brews of Japan's Tohoku coast with guided seafood and sake tasting experiences.
Miyagi Prefecture, a jewel on Japan's Pacific coast, is renowned for its pristine waters yielding some of the country's most prized seafood. From succulent oysters in Matsushima Bay to the rich flavors of Sanriku coast tuna and the delicate taste of smelt, the region's culinary offerings are deeply connected to the sea. Complementing this bounty is Miyagi's proud tradition of sake brewing, with numerous breweries utilizing the pure waters and local rice to craft distinctive and flavorful sakes. Miyagi Seafood & Sake Tasting tours offer an immersive way to experience this dual gastronomic heritage. These curated experiences go beyond simply dining; they delve into the stories behind the ingredients and the craftsmanship of sake production. Imagine exploring vibrant local markets, learning about sustainable fishing practices, and then indulging in a multi-course tasting menu featuring the day's freshest catches, expertly paired with regional sakes. Or perhaps a visit to a historic sake brewery, where you'll witness the intricate brewing process firsthand, followed by a guided tasting that reveals the nuanced profiles of each brew. These tours are designed for travelers seeking an authentic taste of Miyagi, connecting with local culture through its most delicious expressions. They provide a comprehensive, often intimate, exploration of why Miyagi's seafood is so celebrated and why its sake holds a special place in Japanese tradition.
Discover our top picks for miyagi seafood & sake tasting in Miyagi Prefecture

Enjoy Exceptional Fishing & Flavors in Scenic Miyagi 1. Delicious Fish: Savor the exquisite taste of fish raised for fine dining. We ensure top quality through meticulous water and feed management, offering you the best river fish. 2. Abundant Catches: Catch plenty of fish, even as a beginner or child! An average of 6 fish, with skilled anglers catching dozens. No extra fees, no matter how many you catch. 3. Dine While You Fish: Order your catch as you reel it in, and enjoy it cooked on the spot. Savor your fish with a cold beer, right by the water. 4. Experience Miyagi's Best: Indulge in Miyagi's flavors: Zao-raised fish, local Ginzake, hearty tonjiru with local ingredients, and shaved ice made with natural spring water.

Join this course and you will enjoy the following two special experiences. 1) Otokoyama Honten , established in 1912, has been in business for over 100 years. The main store, rebuilt in 2020 after the tsunami, is registered as a national tangible cultural property. At the store, visitors can sample a variety of local sake that is not served at dinner and purchase sake. While at the store you can talk with the store staff,you can learn about their commitment to sake brewing and the story behind the store's reconstruction. 2) Dinner with sake pairing at “nine one” restaurant, which mainly serves fresh seafood from Kesennuma fishing port, one of the largest catch in Japan. Dinner with sake pairing at “nine one” restaurant, which mainly serves fresh seafood from Kesennuma fishing port, one of the largest catch in Japan.
Experience seafood sourced directly from the clean waters of the Pacific, often just hours before reaching your plate.
Learn about the traditional brewing methods from local experts and taste sakes unique to Miyagi's terroir.
Gain insight into Miyagi's vibrant fishing culture and culinary traditions by visiting bustling local fish markets.
Benefit from guided tasting sessions where the subtleties of both seafood flavors and sake notes are expertly explained.
Discover regional delicacies like Matsushima oysters and Sanriku brand tuna, exclusive to this part of Japan.
These tours are thoughtfully arranged to provide a seamless and enriching exploration of Miyagi's gastronomic highlights.
These tours typically start with a visit to a local fish market, allowing you to see the incredible variety of fresh seafood. You'll learn about seasonal catches and then enjoy a tasting session featuring some of the market's best.
Focusing on Miyagi's sake heritage, these tours involve a guided visit to a sake brewery. You'll explore the brewing process and sample different types of sake, often accompanied by small bites of local seafood or regional snacks.
For a more extensive culinary journey, these tours offer a multi-course meal at a restaurant specializing in local seafood. The menu is carefully designed to showcase the best of Miyagi's catch, with sake pairings often included or available.
Specializing in Matsushima Bay's famous oysters, these tours may involve a boat trip around the bay and a visit to an oyster farm. You'll often get to sample freshly harvested oysters, sometimes accompanied by local sake.
Most Miyagi Seafood & Sake Tasting tours range from 3 to 4 hours, allowing ample time for exploration, tasting, and learning.
Miyagi experiences four distinct seasons. Tours can operate year-round, but coastal weather can be unpredictable; dress in layers and bring rain gear if necessary.
Tours often cater to small groups, typically between 4 to 12 participants, ensuring a more intimate and personalized experience. Some private options may be available.
Generally includes guided market visits, brewery tours, a selection of seafood and/or sake tastings, and explanations from a knowledgeable local guide. Specific inclusions vary by tour.
Meeting points are usually in easily accessible locations within major cities like Sendai or near popular attractions such as Matsushima Bay. Detailed instructions are provided upon booking.
Prices typically start from around $65 USD per person for shorter tasting sessions and can go up to $150 USD or more for comprehensive dining experiences with extensive pairings.
Book in advance, especially during peak tourist seasons, as popular tasting tours and brewery visits can fill up quickly.
Be prepared for early starts if your tour includes a visit to a wholesale fish market, as that's when the freshest action happens.
If you have dietary restrictions or allergies, contact the tour operator well in advance to ensure they can be accommodated.
Don't be afraid to ask questions! Local guides and brewery staff are passionate about their products and happy to share their knowledge.
Consider the season when planning your trip. Different seafood is at its best at different times of the year; oysters are excellent in autumn and winter, while summer brings a bounty of other fish.
Pace yourself during sake tastings. Each sake has a unique flavor profile; try to identify the nuances and enjoy the variety.
Carry some cash, as smaller stalls or vendors at markets might not accept cards, although most tour inclusions are pre-paid.
Wear comfortable shoes as you'll likely be doing a fair amount of walking, especially during market visits.
A: You'll likely encounter a variety of regional specialties. This could include fresh oysters, particularly from Matsushima Bay, Sanriku coast tuna, mackerel, sea urchin (uni), and various seasonal fish. The exact selection depends on the tour and the season.
A: Not at all! These tours are designed for everyone, from novices to connoisseurs. Guides will explain the different types of sake, their characteristics, and how to best appreciate them, making it a learning experience for all.
A: Typically, tour prices cover the guided experience, market entry (if applicable), and the tastings themselves. Transportation to and from the meeting point, or between different locations within a longer tour, may not always be included. Always check the 'What's Included' section of the tour details.
A: Many tours will guide you to places where you can buy fresh seafood or bottles of sake. Some brewery tours may also offer discounts for purchasing products on-site. It's a great opportunity to bring a taste of Miyagi back with you.
A: It's polite to hold your sake cup with both hands when receiving it. While tasting, swirl the sake gently and inhale its aroma before sipping. It's generally considered acceptable to drink all the sake in your cup, and it's polite to pour for your companions if they offer to pour for you.
A: Yes, many operators offer private tour options. This is ideal for families, groups of friends, or corporate events seeking a more personalized itinerary and tailored experience. You can usually filter for or inquire about private tours when searching.
A: For sake-focused tours, it's worth checking with the tour operator beforehand. Some may offer non-alcoholic alternatives or be able to adjust the tasting for you, though the primary focus will naturally be on sake. Seafood-only experiences are also available.
Explore Matsushima Bay, one of Japan's most scenic spots, offering breathtaking island views.
Savor fresh seafood and local delicacies, especially the famous Sendai beef and oysters.
Experience the vibrant culture of Sendai, Miyagi's energetic capital city with festivals.
Discover the historical significance of Hiraizumi, a UNESCO World Heritage site.
Enjoy the natural beauty of the Zao mountain range, perfect for hiking and hot springs.
Miyagi Prefecture offers a blend of stunning nature, rich history, and delicious cuisine.
Miyagi Prefecture experiences four distinct seasons. Summers are warm and humid, while winters are cold with significant snowfall, particularly in mountainous areas. Spring and autumn offer milder temperatures, making them ideal for outdoor activities and sightseeing across the prefecture.
April to June and September to October are generally the best months to visit Miyagi Prefecture, offering pleasant weather for exploring its natural beauty and cultural sites without extreme temperatures.
The summer months, particularly July and August, constitute the peak season due to warm weather suitable for outdoor activities. Expect larger crowds and higher accommodation prices during this period.
Winter (December to February) is the off-season, characterized by cold temperatures and snow, especially in the mountains. However, this time offers fewer crowds, potentially lower prices, and beautiful snowy landscapes.
Explore comprehensive guides to plan your perfect trip, including food tours, cultural experiences, and more.
Step back in time and uncover the spiritual heart of Japan with expertly guided tours of Hiraizumi's UNESCO World Heritage sites.
Explore Japan's most scenic bay with captivating boat tours and island excursions, revealing ancient temples and stunning pine-covered islets.
Experience the restorative power of Miyagi's natural hot springs with curated tours and activities that blend relaxation with local culture.
Discover Sendai's rich history, vibrant arts scene, and delectable local cuisine through expertly guided cultural and food tours.
Discover Miyagi's volcanic landscapes and pristine forests with guided Zao Mountain hiking and nature walk tours.
Getting around Miyagi Prefecture is convenient thanks to its efficient public transportation. The Shinkansen (bullet train) connects major cities like Sendai with other parts of Japan. Within Miyagi, the JR Tohoku Line and other local trains are useful for intercity travel. Buses serve many smaller towns and tourist spots, especially for reaching areas like Matsushima Bay and the Zao region. Renting a car offers flexibility for exploring rural landscapes and hidden gems at your own pace. Consider a Japan Rail Pass for extensive travel across the country, or local passes for focused exploration within Miyagi.
Rent a car for maximum flexibility and explore at your own pace on Expedia USA.
Find the perfect accommodation for your Miyagi Prefecture adventure. From luxury resorts to cozy hotels, we've got you covered.
Discover top-rated hotels with exclusive rates and special offers on Trivago USA.