Explore the vibrant culinary scene of Sapporo through guided food and drink tours, uncovering local specialties and hidden gastronomic treasures.
Sapporo, the capital of Japan's northernmost island, Hokkaido, is a city synonymous with incredible food. From its world-renowned ramen and fresh seafood to its dairy products and craft beer, Sapporo offers a rich tapestry of culinary experiences that delight the senses. Exploring this gastronomic paradise on your own can be rewarding, but a guided food and drink tour provides an unparalleled opportunity to delve deeper, uncovering the stories behind the dishes and the passion of the local producers and chefs. These tours are crafted to introduce you to authentic flavors, introduce you to the local culture, and ensure you don't miss out on the region's most celebrated delicacies. Whether you're a seasoned foodie or simply looking to savor the best that Sapporo has to offer, these curated experiences offer a structured yet flexible way to engage with the city's vibrant food scene. Imagine strolling through bustling markets, sampling expertly prepared sushi, learning the nuances of miso ramen from a local specialist, or enjoying a tasting of Hokkaido's finest sake or craft beer. The guides accompanying these tours are often locals with a deep understanding of Sapporo’s food heritage, able to point out the subtle differences in regional ingredients and cooking styles that make Hokkaido cuisine so unique. They also possess an insider's knowledge of the best establishments, from long-standing institutions to emerging eateries, ensuring you taste the true essence of the city. Beyond just tasting, these tours are about immersion. You'll gain insights into the agricultural bounty of Hokkaido, the fishing traditions that supply Sapporo's tables, and the history of culinary innovation that has shaped the city's palate. It's an opportunity to connect with the local community and gain a more profound appreciation for the food you're enjoying. For anyone seeking to truly experience Sapporo, embarking on a food and drink adventure is an essential part of the journey, promising delicious discoveries and memorable encounters.
Discover our top picks for sapporo food & drink experiences in Sapporo

Join a tour by MagicalTrip, proud winner of the Tripadvisor Best of the Best Award. Each experience is led by a MagicalTrip Certified Guide, professionally trained and carefully selected to ensure quality and authenticity. Indulge in incredible seafood fresh from the cold seas of Hokkaido as you explore Sapporo’s vibrant nightlife. Enter a hidden underground izakaya, say “Kanpai,” and enjoy locally produced food and drinks. Hop between carefully selected izakayas recommended by local guides, discovering unique spots such as secret indoor bars while learning about the city’s drinking culture. Conclude the night with more drinks, Hokkaido whisky or beer, and finish with a sweet parfait or a comforting bowl of ramen. This small-group tour is hosted by Magical Trip, a TripAdvisor Certificate of Excellence tour operator offering authentic local experiences across Japan.

Discover Sapporo’s hidden food culture with a professional local guide who loves to eat like the locals do. While many visitors only experience classic “must-try” Japanese dishes, this tour takes you into the heart of the city’s vibrant food scene — just like the locals enjoy after work or on weekends. You’ll stroll through Sapporo’s city center and stop at a variety of unique eateries: from a casual street-side food stall, to two lively izakaya pubs with plenty of traditional flavors, and finally a seasonal stop for the perfect “shime” (closing dish) to end the night. What’s included Guided walking food and culture tour with a professional local guide 10+ different Japanese dishes across 4 venues 60-minute all-you-can-drink plan at one izakaya Street stall snack, izakaya classics, seasonal specialties, and a “shime” dish to wrap up the evening Enjoy authentic flavors in a stress-free way — just bring your appetite and curiosity!

Enjoy an efficient, half-day walking tour of Sapporo accompanied by a government-licensed, experienced English-speaking guide! Your guide will help you explore Sapporo while introducing both modern and traditional sides of this dynamic, ancient city. Sapporo City, on the northern Japanese island of Hokkaido, may be more famous for its winter activities, but your private guide will tell you that it is a destination that can be enjoyed year-round. Our tours feature a morning pickup at your hotel in Sapporo, then a visit to any number of possible sites. Let us know what you would like to experience and we will customize a four-hour, half-day tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. This is a walking tour. You cannot combine tour groups or multiple reservations. Only 10 max per tour.

Enjoy an efficient, full-day walking tour of Sapporo accompanied by a government-licensed and experienced English-speaking guide! Your guide will help you explore Sapporo while introducing both modern and traditional sides of this dynamic, ancient city. Sapporo City, on the northern Japanese island of Hokkaido, may be more famous for its winter activities, but your private guide will tell you that it is a destination that can be enjoyed year-round. Our tours feature a morning pickup at your hotel in Sapporo, then a visit to any number of possible sites. Let us know what you would like to experience and we will customize a six-hour, full-day tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. This is a walking tour. You cannot combine tour groups or multiple reservations. Only 10 max per tour.

On this tour, we will introduce many spots that showcase the charm of Sapporo's nightscape, which is sure to leave a deep impression in your memory! Firstly, get to experience Sapporo's night scenery from many places and angles, chosen as one of the Three Big Night Views of Japan, along with Nagasaki and Kita-Kyushu. While walking through the streets of Sapporo, said to be the origin of illumination displays, be dazzled by the fantastic spotlights and vivid colours of the neon displays around town. Over at the viewing point on Mount Moiwa, you will have your breath taken away by the view of Sapporo expanding before you, not unlike a night sky full of twinkling stars. When in Sapporo, one cannot forget about all the delicious food and drinks that can be had there! Over at the bustling streets of Susukino, enjoy Sapporo's local delicacies to your heart's content with your guide.

We'll pass by Sapporo sightseeing spots and IZAKAYA(Japanese style restaurant). You'll be able to feel the local atmosphere. We'll walk around downtown of Sapporo area and along the Sosei River. After we explore local area of Sapporo, we'll go to an IZAKAYA and enjoy the local food and drinks(Sapporo Beer) there aren't in any guidebooks. Walk along the side of the "Sousei River" and you'll feel that this smaller river offers a comforting view. After our stroll, we will pass the Nijo fish Market, a historic fish market established over 100 years ago. As we will walk around before eat, please wear comfortable shoes and come hungry. If you have allergies or something you can't eat, please tell me beforehand. If rain or snowy on tour day, tour is cancel. And refund all.

Delve into the vibrant nightlife of Sapporo with a local guide who brings over 30 years of experience. This unique tour takes you to three authentic izakayas where you can savor local flavors and enjoy sake tastings curated by a certified sake expert. Explore hidden gems away from tourist traps and indulge in traditional Japanese cuisine, including ramen and craft beer. Benefit from personalized recommendations based on your interests and learn about the cultural significance of each dish and drink. Perfect for food lovers and travelers seeking an authentic Sapporo experience. - Visit three local izakayas for an authentic taste of Sapporo - Enjoy guided sake tastings tailored to your palate - Receive expert travel advice from a seasoned tourism consultant - Available in both Japanese and English for a personalized experience
Taste signature dishes like miso ramen and fresh seafood, prepared with Hokkaido's renowned ingredients.
Discover popular markets, local izakayas, and specialized eateries often missed by independent travelers.
Learn about the history, ingredients, and preparation techniques from knowledgeable local guides.
Sample Hokkaido's famous dairy products, local sake, craft beers, and other regional beverages.
Enjoy a more intimate and engaging atmosphere, fostering interaction with your guide and fellow participants.
Easily compare and book a variety of tours that fit your schedule and culinary interests.
These tours focus on Sapporo's most iconic dish: miso ramen. Guides take you to some of the city's best ramen shops, explaining the regional variations and the art of crafting the perfect bowl. Often, these experiences extend to other local favorites.
Dive into the bounty of the Pacific Ocean with tours that highlight Sapporo's incredible seafood. You'll often visit bustling fish markets, learn about seasonal catches, and sample incredibly fresh sushi and sashimi, or other seafood dishes.
Hokkaido produces excellent sake and craft beer. These tours introduce you to local breweries and sake breweries, offering guided tastings that explain the production process and flavor profiles of these beloved beverages.
These comprehensive tours offer a diverse sampling of Sapporo's food scene. You'll typically walk through different neighborhoods, stopping at various eateries to try a range of local dishes, snacks, and drinks, providing a well-rounded taste of the city.
Most food and drink tours in Sapporo typically range from 2 to 4 hours, allowing ample time for tasting and exploration without feeling rushed.
Sapporo experiences distinct seasons. Tours are generally conducted regardless of weather, but dress in layers for comfort, especially in winter or during rainy periods.
Tours often operate with small groups, usually between 4 to 12 people, ensuring a personalized experience and better interaction with the guide and food vendors.
Typically includes a set number of tastings and drinks at various locations. Some tours may include transportation between stops or market visits. Always check the specific tour details for exact inclusions.
Meeting points are usually in easily accessible, central locations in Sapporo, such as near major train stations or prominent landmarks. Detailed instructions are provided upon booking.
Prices vary based on duration, number of tastings, and exclusivity. Expect to pay anywhere from $55 to $120 USD or more per person. Additional purchases at markets or optional drinks are usually not included.
Consider booking a tour on your first full day in Sapporo to get your bearings and identify places you might want to revisit.
Be sure to mention any dietary restrictions or allergies when booking, as many tours can accommodate these with advance notice.
Come with an empty stomach! These tours are designed to let you sample a significant amount of food.
Wear comfortable walking shoes, as you'll likely be on your feet for much of the tour.
Engage with your guide. They are a fantastic resource for learning more about Sapporo's culture and getting recommendations for other activities.
Bring cash, especially if your tour includes stops at local markets where some vendors may prefer it.
Don't be afraid to try new things. Sapporo's culinary scene is diverse, and experiencing it fully means being open to unfamiliar tastes.
Check the tour's cancellation policy, especially if your travel plans are subject to change.
A: Yes, many food tours in Sapporo are becoming more accommodating. It's crucial to check the tour description for vegetarian or vegan options or contact the tour operator in advance to inquire about dietary modifications. They can often adjust the itinerary to include suitable dishes.
A: This varies by tour. Some tours include a set selection of drinks like sake, beer, or non-alcoholic beverages with the tastings. Others might only include food samples, and any drinks will be an additional purchase. Always check the 'What's Included' section of the tour details.
A: Sapporo is a culinary destination year-round. However, spring (April-May) offers fresh produce, summer (June-August) has lively markets, autumn (September-October) brings harvest flavors, and winter (November-March) is perfect for hearty ramen and warming drinks. Each season offers a unique gastronomic experience.
A: Most food tours are designed to be a substantial meal, not just a few small bites. You should expect to feel satisfied by the end. It's generally advisable to skip breakfast on the day of your tour if it's scheduled for late morning or afternoon.
A: These are typically walking tours, meaning you'll be on your feet for the duration, moving between different locations. The amount of walking can vary, but usually, it's a comfortable pace covering a few city blocks or neighborhoods. Comfortable footwear is a must.
A: Some tours, particularly those that visit markets, may offer opportunities to purchase food or local products. However, this is usually not part of the tour's core inclusions. If you wish to buy extra items, ensure you have enough time and cash on hand, and confirm with your guide.
A: Most food and drink tours operate rain or shine, as many of the tasting locations are indoors. If extreme weather conditions pose a safety risk, the tour operator will typically contact you to reschedule or offer an alternative. Always check your email for any updates from the operator.
A: It depends on the tour. Some food tours are more adult-oriented, focusing on alcohol tastings or specific culinary themes. However, many are family-friendly. Look for tours that explicitly mention suitability for children or inquire with the tour operator beforehand to see if the itinerary is appropriate for younger participants.
Experience vibrant Sapporo, a city famous for its snow festival and delicious ramen.
Explore Hokkaido's capital, a gateway to stunning natural landscapes and unique culture.
Enjoy world-class winter sports and incredibly fresh seafood in this northern Japanese gem.
Discover a unique blend of modern city life and rich Ainu indigenous heritage.
Savor Sapporo's famous beer and Miso Ramen for an unforgettable culinary adventure.
Sapporo offers a refreshing escape with its distinct seasons and friendly atmosphere.
Sapporo experiences distinct four seasons. Summers are warm and pleasant, while winters are cold and famously snowy, with average temperatures well below freezing. Spring and autumn offer milder weather, with beautiful cherry blossoms in spring and vibrant foliage in autumn.
The best months to visit Sapporo depend on your interests; February is ideal for the Snow Festival, while July and August offer the warmest weather for exploring the city and nearby nature.
Peak season in Sapporo typically occurs during the winter months, especially from December to February, due to the Snow Festival and ski resorts. Expect colder temperatures, heavy snowfall, and higher prices for accommodation.
The shoulder seasons of spring (April-May) and autumn (September-October) offer a more relaxed experience with fewer crowds and potentially lower prices, while still providing pleasant weather for sightseeing.
Explore comprehensive guides to plan your perfect trip, including food tours, cultural experiences, and more.
Delve into the rich history and traditions of the indigenous Ainu people with guided tours and immersive experiences available in Sapporo.
Discover Sapporo's natural beauty with guided excursions to Hokkaido's breathtaking landscapes, from serene parks to volcanic vistas.
Discover Sapporo's unique blend of urban charm and natural beauty through expertly guided city tours.
Step back in time and uncover Sapporo's captivating history on immersive guided walking tours.
Discover Sapporo's vibrant after-dark scene with expertly guided tours showcasing local izakayas, lively entertainment districts, and unique cultural experiences.
Getting around Sapporo is incredibly easy thanks to its efficient public transportation system. The Sapporo Municipal Subway, with its three lines (Tozai, Toho, and Namboku), is the most convenient way to navigate the city center and reach major attractions. Day passes are available and offer great value. Buses also serve areas not covered by the subway. For day trips, the JR Hokkaido train network connects Sapporo to other parts of Hokkaido, and taxis are readily available, though more expensive. Walking is also pleasant in many central districts.
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