Seoul Guide

Seoul Shopping Tours

Explore Seoul's shopping paradise, from Myeongdong to Dongdaemun, discovering Korea's shopping scene

28+ tours
From $55
Half day to full day
Seoul Shopping Tours

Seoul offers spectacular shopping experiences, where Myeongdong, Dongdaemun, and diverse shopping districts create shopping experiences that make shopping tours perfect for retail enthusiasts! Shopping tours take you through Seoul's retail world, from visiting Myeongdong to exploring Dongdaemun, from discovering designer shops to experiencing street markets, and from seeing shopping areas to understanding why Seoul shopping is so renowned. Experience the shopping excellence that defines Seoul, learn about districts, brands, and shopping culture, understand retail diversity and Korean fashion, and discover why shopping tours offer fascinating insights into Korea's retail scene. Whether you're seeking Myeongdong tours, Dongdaemun market visits, designer shopping, or comprehensive retail exploration, shopping tours provide engaging journeys that showcase the shopping heart that makes Seoul special. From luxury to street markets, from fashion to electronics, shopping tours ensure you experience the incredible shopping that defines Seoul!

Featured Shopping Tours Tours

Discover our top picks for shopping tours in Seoul

Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge
From $198
Free Cancellation👤Private Tour🔥Likely to Sell Out

This is operated by PLK Travel -the BEST DMZ tour agency 100% No-Shopping Guarantee: No forced stops or unnecessary detours—your time is 100% yours. Expert Storytelling: Deep historical insights from specialized, fluent English-speaking guides (not just drivers). True Private Comfort: Stress-free door-to-door hotel pickup and drop-off in a premium, air-conditioned vehicle. Iconic DMZ Sites: Explore the Third Infiltration Tunnel, Dora Observatory, and Imjingak Park. Scenic Serenity: A personalized choice between the Gamaksan Mountain or Majang Lake Suspension Bridge. Flexible & Personalized: A private itinerary that moves at your preferred pace, ideal for families, couples, and solo travelers. *For groups of 10 +, free hotel pick-up is included*

5.0(606)
8h
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Seoul: City Highlights and Historical Experience No Shopping
From $49
Free Cancellation

✨Discover Seoul's Cultural Wonders & Authentic Korean Experience with Hanbok✨ This tour enhances the experience for tourists by offering not just a typical visit to Gyeongbokgung Palace, but also providing special insights into the Joseon Dynasty and Korean history. Through expertly guided walks and carefully curated exhibits, visitors gain a deeper understanding of Korea's rich heritage, adding significant value to their cultural exploration. Please note that this tour requires a moderate level of physical fitness due to the considerable amount of walking involved. ** One day before the tour date, we will send you detailed information including the guide’s contact via WhatsApp. Please make sure to provide a phone number that is available on WhatsApp. If you do not use WhatsApp, the information will be sent by email, so please check your inbox carefully. Please note that communication with the guide may be more difficult without WhatsApp.

4.8(70)
4h
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Small group(7pax) tour in Seoul including picking up(No shopping)
From $100
Free Cancellation

We are the best private tour guides with best reviews in Seoul. We just launched this small group tour for tourists who want to focus on sightseeing without shopping at reasonable price. Specialities - No shopping. Don't waste your time in Jinseng store that is tourist-trap. - Real small group (Maximum 7) to focus on sightseeing and maximize our time without waiting huge group - Visiting all main attractions in Seoul - Picking up and Dropping off(if you stay too far away from middle of seoul, we can help you to get taxi) - Energetic guide. As private tour guides, we have more powerful energetic that make this tour more wonderful and lead you all the times - No unnecessary free time. It's small group tour so unless you want free time, we will lead you with walking together. Face to face! We promise you will be happy with this tour.

5.0(22)
8h
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Korean Cooking Class with Grocery Shopping at Seoul Local Market
From $90.61
Free Cancellation

Our class isn’t just about learning how to cook, it’s about experiencing authentic local life and discovering the true essence of Korea. Forget the tourist traps and what you’ve seen in guidebooks! Join me, a Gen Z Korean homemaker, on a journey to Mangwon Market, where real locals shop. Together, we’ll shop, prep, and cook together. This isn’t just a shopping trip, it’s your chance to experience how locals truly live, eat, and connect in their daily lives. Cooking here isn’t just about recipes; it’s about understanding the cultural meaning behind each dish. From the stories of Korea’s food traditions to the everyday life of its people, you’ll leave with more than just culinary skills—you’ll gain a deeper connection to Korean culture. After our class, you will feel fully confident to cook some Korean when you get home. If you’ve always been curious about Korean culture, this isn’t just a cooking class. It’s a one of a kind chance to live and breathe Korea for a day.

5.0(107)
3h
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Beauty Shopping and Skin Consultation with a Beauty Expert
💸Special Offer
$30From $27
Free Cancellation👤Private TourNew

I’m a former Olive Young cosmetics product developer and beauty content creator (150K+ followers), now guiding you through Seoul’s real K-beauty scene. We’ll start with a 1:1 skin consultation at a café, then visit Olive Young, pharmacies, single-brand shops, and even Daiso so you can build a skincare routine that actually suits your skin and budget. No sponsorship, no pressure sales—just honest advice, ingredient tips, and a local friend helping you shop smarter.

2h
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Korean Hanbok Rental Shop
From $24
Free Cancellation👤Private Tour

Admission to Gyeongbokgung Palace is free if you wear Hanbok!! If you are looking for a unique, one of a kind experience in Korea, come and visit our branch to try Korea's beautiful traditional dress. At affordable and unbeatable prices, we offer a wide variety of hanboks and flexible rental time to choose from. Make unforgettable memories with friends, families, or lovers by wearing a one day hanbok"

3.8(4)
2h
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Best of Seoul Shopping Tour
From $100
Free Cancellation🔥Likely to Sell Out

Go shopping at three of Seoul’s best shopping areas with a helpful guide on this full-day coach tour. From the upscale Gangnam district to the more traditional Namdaemun Market to the popular Myeongdong district, you'll have your fill of clothes, accessories, cosmetics, shoes, housewares, electronics and more. Your guide knows each location well and can help you find the shops that are most suited to your interests and budget. Lunch is included.

4.9(13)
8h
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Seoul True Locals' Street Food & Drink Tasting + Market Explore
From $100
Free Cancellation👤Private TourNew

Explore Korea’s No.1 local market, Gyeongdong Market, with a host who knows what to look for. Walk through Seoul’s herbal and seasonal food district, learn what Koreans actually buy for daily wellness, and see ingredients you won’t find in tourist areas. Along the way, taste classic Korean street foods locals love year-round and get simple, useful tips you can take into the rest of your trip (what to try, what to skip, and how to order confidently). Then switch the vibe completely at Dongmyo Flea Market Seoul’s raw, chaotic, treasure-hunt shopping scene. Dig through vintage racks, quirky accessories, and unexpected finds while your host helps you spot the good stuff fast. It’s not curated. That’s the point. If you want the “real Seoul” energy and the thrill of discovering something unique, Dongmyo delivers.

5.0(2)
3h
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Exclusive Private DMZ Tour & War Memorial Hall or Suspension Bridge(No Shopping)
From $300
Free Cancellation👤Private Tour

Relax in a air conditioned van, maximize the fun of your trip with a specialist's guidance, who will customize the whole trip only for you. After our adventure in DMZ, the guide will recommend you the restaurants in your tastes. And you can discuss with your guide to make up the rest of your tour, which is to be finished until 18:00. The bellow are some of the examples of the places you can choose to go. (1) Mt. Gamak Suspension Bridge & Memorial Park for UK Soldiers (2) War Memorial Hall (3) Korea Modern Museum & Fancy Cafe

5.0(17)
10h
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Myeongdong Seoul Private Minivan Shopping Tour
From $230
Free Cancellation👤Private TourNew

Ready to discover the very best of Seoul? Our driver ready to acommpany you visit to five captivating destinations : Gyeongbok palace, Bukchon Hanok Village, Insadong street, N Seoul Tower and Myeongdong Gyeongbok Palace : Imagine royalty as you explore the grandest palace of the Joseon Dynasty with your loved ones Bukchon Hanok Village : Lose yourself in the serene beauty of a traditional Korean village, offer a peaceful escape and countless photo opportunities. Insadong Street : Browse unique art, exquisite crafts, and antique treasures. N Seoul Tower: Ascend to this iconic landmark for unparalleled panoramic vistas of Seoul. Leave your mark with a "Lock of Love" Myeongdong : Conclude your day in Seoul's ultimate shopping and foodie haven! From K-beauty trends to cutting-edge fashion, Myeongdong has it all. Book your tour now and create lasting memories in South Korea! Noted : Every tuesday, Gyeongbok palace will replaced to changdeok palace

9h
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Why Choose Shopping Tours in Seoul?

Shopping Paradise

Experience Korea's retail hub!

Myeongdong

Visit famous shopping district.

Dongdaemun

Discover vibrant markets.

Shopping Diversity

Find everything you need.

Types of Shopping Tours in Seoul

Myeongdong Tours

Tours visiting popular district.

MyeongdongPopularFashionEssentialVibrant

Dongdaemun Tours

Tours featuring night markets.

DongdaemunMarketsNightVibrantFun

Designer Shopping Tours

Tours featuring luxury brands.

DesignerLuxuryHigh-endPremiumImpressive

Comprehensive Shopping Tours

Full tours covering major shopping areas.

Multiple districtsComplete overviewComprehensiveDiverseFull day

What to Expect on Your Shopping Tour

Duration

Shopping tours: Half day (3-4 hours) to full day tours.

Shopping Exploration

Visit diverse retail districts.

Shopping Variety

Experience different shopping scenes.

Expert Guidance

Shopping guides explain districts.

Shopping Context

Learn about Korean retail culture.

Photography

Photograph shopping scenes.

Expert Tips for the Best Experience

1

Shopping tours showcase Seoul's retail excellence

2

Myeongdong highlight - popular shopping heart

3

Dongdaemun night markets vibrant experience

4

Shopping tours essential for retail enthusiasts

5

Shopping tours highlight shopping diversity

6

Shopping tours showcase retail variety

7

Shopping tours provide perfect shopping perspective

Frequently Asked Questions

Q:What shopping areas should I visit in Seoul?

A: Shopping tours visit Myeongdong (popular, fashion, vibrant), Dongdaemun (markets, night, vibrant, fun), Gangnam (designer, luxury, high-end, premium, impressive), and various areas showcasing Seoul's shopping variety! Areas diverse and vibrant. Myeongdong most popular. Dongdaemun most vibrant. Essential for shopping understanding. Must-visit - area variety. Spectacular shopping destination. Perfect shopping experiences!

Q:What is Myeongdong famous for?

A: Myeongdong popular shopping district featuring fashion shops, being considered among Seoul's most vibrant shopping areas creating absolutely exciting retail destination! District popular and vibrant. Fashion diverse. Shopping excellent. Essential for understanding. Must-visit - district importance. Perfect shopping education!

Q:What is included in shopping tour prices?

A: Shopping tour prices include shopping guide and district information! Professional shopping guides knowledgeable. District information provided. Shopping tips included. Prices represent good value. Tour inclusions comprehensive!

Q:Are shopping tours suitable for families?

A: Yes! Shopping tours family-friendly with diverse retail districts suitable for all ages! Families enjoy various shopping options. Educational about retail. Many families enjoy shopping tours. Perfect for families wanting retail experiences. Family-friendly with varied shopping!

Q:What should I bring for shopping tours?

A: Essential items: Comfortable walking shoes, budget, camera, and water! Comfortable footwear essential - extensive walking. Budget for purchases. Camera for shopping photos. Water for hydration. Essential gear for shopping tours. Comfortable shoes most important!

Q:What is the best time of day for shopping tours?

A: Shopping tours available throughout day with evening tours offering night market experiences! Evening tours night market vibrant. Day tours available. Timing flexible. Evening tours recommended for night markets!

Q:Can I shop independently?

A: Yes! Shopping accessible independently but guided tours provide expert recommendations about districts! Independent shopping possible. Guided tours recommended for beginners. Expert recommendations valuable. Shopping access easy. Both options available. Guided tours helpful for first-time visitors!

Q:What makes Seoul shopping special?

A: Seoul shopping special for Myeongdong, Dongdaemun night markets, retail diversity, being considered among Asia's best shopping destinations creating absolutely excellent retail experience! Shopping diverse and vibrant. Districts exciting. Markets fun. Essential for understanding. Must-appreciate - shopping importance. Spectacular shopping destination!

Don't Miss the Perfect Seoul Experience

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Why Visit Seoul?

Historic palaces and temples

Modern Gangnam district

K-pop and entertainment culture

Excellent food scene

Efficient public transportation

Perfect blend of old and new

Best Time to Visit

Weather

Seoul has four distinct seasons. Spring (March-May) brings cherry blossoms, summer (June-August) is hot and humid, autumn (September-November) has beautiful fall colors, and winter (December-February) is cold.

Best Months

March to May and September to November offer the best weather with pleasant temperatures.

Peak Season

March to May brings cherry blossom season with beautiful weather, larger crowds, and higher prices.

Off Season

December to February offers lower prices but cold weather.

Plan Your Seoul Trip

Transportation Tips

Excellent public transportation including metro, buses, and taxis. Walking and organized tours are perfect for exploring the city.

Car Rental Deals in Seoul

Rent a car for maximum flexibility and explore at your own pace on Expedia USA.

Where to Stay

Find the perfect accommodation for your Seoul adventure. From luxury resorts to cozy hotels, we've got you covered.

Best Hotel Deals in Seoul

Discover top-rated hotels with exclusive rates and special offers on Trivago USA.

Ready to Explore Seoul?

Discover the best tours and activities in Seoul with AI-powered recommendations tailored just for you.