Discover the bustling capital of Samoa and its colourful markets with insightful city and market tours on Upolu.
Apia, the capital of Samoa, is a vibrant hub nestled on the northern coast of Upolu island. It’s a place where traditional Samoan culture gracefully meets a relaxed island pace, offering a unique glimpse into local life. Beyond the administrative buildings and waterfront, Apia's true spirit often reveals itself in its lively markets and the charming streets that tell stories of its history. Exploring these facets is best done with a guided tour, designed to introduce visitors to the essence of this Pacific capital. These excursions go beyond mere sightseeing, aiming to connect you with the rhythm of Apia, from its commercial heart to its cultural pulse. Apia City and Market tours are an excellent way to orient yourself and understand the local way of life. They typically delve into the central marketplace, a sensory delight brimming with fresh produce, local crafts, and the chatter of vendors. Here, you can learn about traditional Samoan ingredients, sample tropical fruits, and perhaps find a unique souvenir. Beyond the market, these tours often cover historical landmarks, significant churches, and key government buildings, providing context to Apia’s development and its role within Samoa. The guides, often locals themselves, share anecdotes and insights that bring the city’s past and present to life, offering a richer experience than exploring independently.
Discover our top picks for apia city and market tours in Upolu

Discover the best of Samoa with our Full Day Tour, where you’ll visit iconic landmarks, swim in pristine waters, and experience the cultural beauty of the island. This tour is designed for those who want to explore the highlights of Upolu, Samoa in a single day, offering stunning scenery, refreshing swims, and local charm. We only cater for small group sizes. Please visit us on facebook at Samoa Surf and Turf Tours

Experience the beauty of Samoa on a tailored Cruise Ship Island Tour without the big groups, we carry only two small groups of passengers. This tour is designed to fit perfectly within your ship’s schedule. This 6 to 7 hour tour takes you to some of Samoa’s most iconic sights, offering opportunities for swimming, scenic views, and relaxation. Enjoy a stress-free adventure knowing you’ll return to the ship well before departure. All cruise ships dock at different times. So, make your way to us early after the gangway is down, as we can depart early if everyone is with us, giving you more time at the spots. We will not depart until ship arrives, so if your ship arrives after 9am, we will be waiting. Thank you and see you in Samoa!!!

Discover the natural beauty of Samoa on this unforgettable private shore tour of Upolu Island. Swim in both fresh and saltwater locations, admire stunning coastal views, and explore some of the island’s most iconic landmarks. Take a refreshing dip at the Piula Cave Pool, relax on the white sands of Lalomanu Beach, and descend into the breathtaking To Sua Ocean Trench. Cool off at the cascading Togitogiga Waterfall and marvel at Papapapatai Falls, the island’s tallest waterfall. With a balance of relaxation, adventure, and scenic exploration, this tour offers the perfect way to experience Samoa’s tropical paradise.
Gain authentic insights into Samoan daily life and traditions directly from local guides.
Cover key city landmarks and the vibrant market with a structured itinerary.
Discover unique handicrafts and local produce, with guidance on what to buy and how to interact.
Understand Apia's history and significance through engaging commentary.
Opportunities to sample local fruits and learn about Samoan cuisine.
Enjoy a more personal experience with often smaller group sizes.
These tours centre on the Apia Central Market and surrounding artisan stalls. You'll spend a significant amount of time exploring the diverse offerings, learning about local produce, crafts, and the art of bargaining. Guides often facilitate interactions with vendors and may point out specific cultural items.
A balanced approach, these tours combine a walking tour of Apia's key historical and cultural sites with a visit to the central market. Expect to see colonial architecture, important churches, and government buildings, followed by time to experience the market's buzz.
For those wanting to understand Samoan traditions more profoundly, these tours may include visits to local food preparation areas, explanations of Samoan art forms, and discussions about contemporary island life. The market visit is integrated to highlight cultural practices related to food and commerce.
Most Apia city and market tours typically range from 2 to 4 hours, allowing for a comprehensive yet manageable exploration of the city and its main market.
Apia has a tropical climate. Expect warm temperatures and high humidity year-round. Light, breathable clothing is recommended, and carrying a hat and sunscreen is advisable.
Group sizes can vary. Some tours operate as larger group excursions, while others focus on smaller, more intimate groups for a personalised experience.
Typically includes guided commentary, visits to designated sites, and sometimes a small welcome refreshment or a specific tasting. Transport within Apia may or may not be included depending on the tour package.
Meeting points are usually at a central, easily accessible location in Apia, such as a major hotel lobby or a designated visitor information point. Specific details are provided upon booking.
Prices generally start from around $30 USD per person and can increase for tours with more specialised inclusions or private options. Be prepared for additional costs if you wish to purchase souvenirs or extra food.
Wear comfortable walking shoes, as you'll be on your feet for much of the tour.
Bring a reusable water bottle; hydration is key in the tropical heat.
Carry small denominations of Samoan Tala (WST) for purchases at the market.
Be open to trying local fruits and snacks – it's a great way to experience Samoan flavour.
Engage with your guide; they are a wealth of local knowledge and stories.
Respect local customs: dress modestly, especially when visiting churches or more traditional areas.
If you plan to purchase handicrafts, learn a few basic Samoan phrases like 'Talofa' (hello) and 'Fafetu' (thank you) – it's always appreciated.
Confirm whether your tour includes transport back to your accommodation or if you need to arrange it separately.
A: While not as aggressive as in some other parts of the world, polite bargaining can be part of the experience for handicrafts. For fresh produce, prices are generally fixed. Your guide can advise on local customs.
A: You'll find a fantastic array of fresh tropical fruits and vegetables, local taro, breadfruit, and coconuts. There are also beautiful woven mats, wooden carvings, shell jewellery, and traditional Samoan clothing (lavalava).
A: Tipping is not mandatory but is always appreciated for excellent service. If you feel your guide went above and beyond, a small token of appreciation is a nice gesture.
A: Generally, yes, but it’s always polite to ask permission before taking close-up photos of vendors or their stalls. Some individuals may prefer not to be photographed.
A: Lightweight, breathable clothing is essential due to the heat and humidity. Comfortable walking shoes are a must. Consider modest attire, especially if the tour includes visiting churches.
A: Yes, most city and market tours are family-friendly. They offer an engaging way for children to learn about local culture and see new sights in a safe, guided environment. Some tours might be more walking-intensive than others.
A: This depends on the tour package. Some tours include drop-off at major hotels, while others conclude at a central point, requiring you to arrange your own taxi or local transport.
Experience Samoa's vibrant culture and stunning natural beauty on Upolu island.
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Upolu offers a true escape to unspoiled tropical island charm and adventure.
Upolu experiences a tropical rainforest climate, characterized by warm temperatures and high humidity year-round. There are two main seasons: a wet season from November to April, with heavier rainfall and thunderstorms, and a drier season from May to October, offering more sunshine and slightly less humidity.
The best months to visit Upolu are typically from May to October, during the dry season, offering sunny days and lower humidity, perfect for outdoor activities and beach enjoyment.
The peak tourist season on Upolu generally falls within the dry months of June to September, coinciding with school holidays. Expect higher prices for accommodation and more crowds at popular attractions.
The off-season, particularly during the wet months of November to April, can offer lower prices and fewer tourists, though you should be prepared for occasional heavy downpours.
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Getting around Upolu is an adventure in itself. Rental cars offer the most flexibility for independent exploration, allowing you to set your own pace. Local buses are a budget-friendly and authentic way to experience island life, though schedules can be infrequent. Taxis are readily available in Apia and for longer journeys, but agree on a fare beforehand. For guided experiences, many tours offer convenient transport, making it easy to see the best of Upolu without the stress of navigation.
Rent a car for maximum flexibility and explore at your own pace on Expedia USA.
Find the perfect accommodation for your Upolu adventure. From luxury resorts to cozy hotels, we've got you covered.
Discover top-rated hotels with exclusive rates and special offers on Trivago USA.