About This Tour
WELCOME TO TOUR JAMAICA TODAY. Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Beloved by the hippies of the 1960s, Seven Mile Beach is still as beautiful as ever, but it's no longer the idyllic retreat it once was. Resorts now line this beach, attracting an international crowd. This Negril beach promotes a laid-back lifestyle and carefree ambience more than any other in Jamaica or, perhaps, in the Caribbean. Clean aquamarine waters, coral reefs, and a backdrop of palm trees add to the appeal. When you tire of the beach, you'll find all sorts of resorts, clubs, beach bars, open-air restaurants, and the like.
Photo Gallery

sunset in Negril

Rics Cafe

Rics Cafe.

Rics cafe

Rics cafe

Negril seven miles beach
TopTours Insights
Private Tour From Ocho Rios or Runaway Bay To Negril 7 Miles Beach & Ricks Cafe
This private tour takes you from Ocho Rios or Runaway Bay to Negril's Seven Mile Beach and Rick's Cafe, with included bottled water. It's ideal for travelers seeking a personalized and flexible experience without the constraints of a group schedule.
Calculating tour characteristics...
What's Included
What's Not Included
Additional Information
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
Tour Operator
Tour Jamaica Today
Official supplier for this experience. Bookings are handled directly through Viator with verified partners.
Viator Certified
Trusted local operator
Guest Ratings
Total review count and overall rating based on Viator and Tripadvisor reviews
Based on 23 verified reviews
Average rating
Guest Reviews Preview
See what other travelers are saying about this experience.
Frequently Asked Questions
Common questions about Private Tour From Ocho Rios or Runaway Bay To Negril 7 Miles Beach & Ricks Cafe
Who operates this experience?
This experience is operated by Tour Jamaica Today, a local sightseeing provider.
What's included?
This tour includes Private tour, Bottled water, and Driver/guide. Additional amenities and services are included. All inclusions are provided by the tour operator.
How long is this tour?
The experience lasts approximately 24 hours, giving you time to fully enjoy your chosen activity.
Can I cancel this tour?
Yes, you can cancel up to 24 hours before the scheduled departure time for a full refund.
What should I bring?
We recommend bringing comfortable walking shoes, a camera, and weather-appropriate clothing. All necessary equipment is provided.
Is transportation included?
Yes, transportation is included. Hotel pickup and drop-off are typically provided.
Will I receive instant confirmation?
Yes, you'll receive instant confirmation when you book.
What to expect on this tour?
This sightseeing experience lasts approximately 24 hours and includes all necessary equipment and guidance. You'll have access to Private tour and more.
Ready to Go?
Book Private Tour From Ocho Rios or Runaway Bay To Negril 7 Miles Beach & Ricks Cafe
Secure your spot instantly through Viator and receive flexible cancellation options plus verified customer support.
Trusted partner • Instant confirmation
