Car Rentals in Madison
Save up to 70% on car rentals in Madison. TopTours partners with Discover Cars so you get clear prices, no hidden fees, and free cancellation. Compare deals from 1,000+ companies and find the perfect rental for your trip.
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Cars you might rent in Madison
Whether you need an economy car, SUV, convertible, or minivan—compare Madison car rental deals for every vehicle type. Discover Cars shows you all options in one place so you can book the right car at the best price.
Explore Madison by car
Rent a car and discover Madison's top sights at your own pace—from beaches and parks to historic towns and scenic lookouts.
- The Wisconsin State Capitol Building on Capitol Square is an architectural marvel, offering free tours and breathtaking rotunda views of Madison.
- Olbrich Botanical Gardens provides a serene escape with its stunning outdoor displays and the unique Bolz Conservatory, perfect for a peaceful stroll.
- Stroll down State Street, a pedestrian mall connecting the Capitol to the University of Wisconsin, bustling with unique boutiques, eateries, and street performers.
- The University of Wisconsin-Madison's historic campus, including Bascom Hall and the Memorial Union, offers beautiful architecture and insights into academic heritage.
- Rent a kayak or paddleboard on Lake Mendota or Monona for incredible city skyline views and a refreshing aquatic adventure in Madison.
- Don't miss the Dane County Farmers' Market on Capitol Square Saturdays (April-November) for the freshest local produce and artisanal goods.
We compare car rental prices, you save
Discover Cars is a leader in online car rental bookings. They compare deals from 1,000+ companies so you can choose the best option for your trip to Madison. Many sites hide fees—Discover Cars includes mandatory fees, taxes, and extras in the quoted price, so there are no surprises at the rental desk.
TopTours partners with Discover Cars to help you find the perfect rental. Because they negotiate with car rental companies in bulk, they often secure lower prices for you.
Award-winning service
- · World Travel Tech Awards – World's Best Car Rental Booking Website 2025
- · Magellan Awards Gold Winner 2025
- · FT 1000: Europe's Fastest Growing Companies – Top 300 (2025)
How to find a great deal
- Book early — Prices often rise closer to your trip. You can usually change or cancel for free up to 48 hours before pickup.
- Check reviews — See what previous renters say. A supplier score of 8 or higher is a good sign.
- Mind the deposit — You’ll leave a deposit at pickup. Check rental conditions so you have enough credit.
- Fuel & mileage — Know what’s included to avoid extra fees.
What you need to pick up the car
Driver's license
A valid license in the name of the main driver.
Identification
A passport or other ID, especially when renting abroad.
Credit card
In the main driver’s name, with enough funds for the rental and deposit.
Voucher
A printed or e-voucher from your booking confirmation.